This article breaks down data fields you will see in the following Rally exports:
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These exports contain info about the mobilizers in your campaign. includes their names, voter file IDs, contact information, and a few high-level statistics about their performance in this campaign. More detailed information about an individual mobilizer’s performance is available on their mobilizer profile page, which you can access by clicking their name in the “Mobilizers” table on the “People” tab.
| Column Name | Description |
|---|---|
| state_file_id | The identifier that the state uses for this voter in their voter rolls. These values are unique within a state, not aFcross states. |
| canonical_voter_id | The unique identifier of this voter. These values are unique across states. These are usually the voter’s state_file_id prepended with the two character code of the state in which they’re registered. |
| joined_campaign_at | The timestamp at which the mobilizer joined the campaign. |
| mobilizer_provided_preferred_name | If present, this is the mobilizer’s answer to the “what should we call you?” question during onboarding. |
| mobilizer_provided_first_name | The mobilizer’s first name. The mobilizer themself provides this value. |
| voterfile_provided_first_name | If present, this is the mobilizer’s first name as it appears in the voter file. This is available when the mobilizer has matched themself to the voter file. |
| mobilizer_provided_last_name | The mobilizer’s last name. The mobilizer themself provides this value. |
| voterfile_provided_last_name | If present, this is the mobilizer’s last name as it appears in the voter file. This is available when the mobilizer has matched themself to the voter file. |
| mobilizer_provided_city | The city in which the mobilizer lives. The mobilizer themself provides this value. |
| voterfile_provided_city | If present, this is the city in which the mobilizer is registered to vote. This is available when the mobilizer has matched themself to the voter file. |
| mobilizer_provided_state | The state in which the mobilizer lives. The mobilizer themself provides this value. |
| voterfile_provided_state | If present, this is the state in which the mobilizer is registered to vote. This is available when the mobilizer has matched themself to the voter file. |
| mobilizer_provided_zip | The 5 digit zip code in which the mobilizer lives. The mobilizer themself provides this value. |
| voterfile_provided_zip | If present, this is the zip code in which the mobilizer is registered to vote. This is available when the mobilizer has matched themself to the voter file. |
| mobilizer_email | This is present if the mobilizer agreed to share their contact information with your campaign. |
| mobilizer_phone | This is present if the mobilizer agreed to share their contact information with your campaign. |
| match_status | A code representing the outcome of the mobilizer’s responses during voter file matching. PENDING means that the mobilizer has not attempted to match themselves or has reset their match. This is the default state. CONFIRMED means that the mobilizer matched themself to the voter file. REG_ELIGIBLE means that the mobilizer affirmed that they are eligible to register to vote. REG_INELIGIBLE means that the mobilizer believes that they are ineligible to register to vote. REG_UNCERTAIN means that the mobilizer indicated that they’re uncertain whether they are eligible to register to vote. NO_MATCHES means that the mobilizer attempted to match themself but were unable to find themself in the voter file. |
| first_activity_at | The timestamp at which the mobilizer took their first action in your campaign. Adding contacts, taking notes, responding to action items, etc., all count as actions. |
| last_activity_at | The timestamp at which the mobilizer took their last action in your campaign. Adding contacts, taking notes, responding to action items, etc., all count as actions. |
| metric__count_contacts | The number of contacts the mobilizers has added to your campaign. |
| metric__count_matched_contacts | The number of contacts with a CONFIRMED match status that the mobilizer has added to your campaign. |
| metric__count_contacts_with_relational_touchpoints | The number of contacts for whom the mobilizer has recorded a relational touchpoint. |
| metric__count_relational_touchpoints | The total number of relational touchpoints that the mobilizer has recorded. |
| metric__count_contacts_with_key_question_responses | The number of contacts for whom the mobilizer has answered the key question. |
| metric__count_contacts_without_key_question_response | The number of contacts for whom the mobilizer has not answered the key question. |
| metric__count_contacts_with_action_item_responses | The number of contacts for whom the mobilizer has responded to at least one action item. |
| metric__count_action_item_responses | The total number of action item responses that the mobilizer has recorded. |
| rally__organization_id | Rally’s internal identifier for your organization. |
| rally__organization_name | The name of your organization. |
| rally__campaign_id | Rally’s internal identifier for your campaign. |
| rally__campaign_name | The name of your campaign. |
| rally__user_id | Rally’s internal identifier for the user associated with this mobilizer. |
| rally__user_campaign_membership_id | Rally’s internal identifier for the mobilizer themself. |
| rally__person_id | Rally’s internal identifier for the person associated with this user. |
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These exports contain info about all the contacts that the mobilizers in this campaign have rallied. It includes their names, voter file IDs, locations, and key question responses.
| Column Name | Description |
|---|---|
| state_file_id | The identifier that the state uses for this voter in their voter rolls. These values are unique within a state, not across states. |
| canonical_voter_id | The unique identifier of this voter. These values are unique across states. These are usually the voter’s state_file_id prepended with the two character code of the state in which they’re registered. |
| added_to_campaign_at | The timestamp at which the mobilizer responsible for this contact associated them with your campaign. |
| mobilizer_provided_first_name | The contact’s first name. The mobilizer provides this value. |
| voterfile_provided_first_name | If present, this is the contact’s first name as it appears in the voter file. This is available when the mobilizer has matched the contact to the voter file. |
| mobilizer_provided_last_name | The contact’s first name. The mobilizer provides this value. |
| voterfile_provided_last_name | If present, this is the contact’s last name as it appears in the voter file. This is available when the mobilizer has matched the contact to the voter file. |
| mobilizer_provided_city | The city in which the contact lives. The mobilizer provides this value. |
| voterfile_provided_city | If present, this is the city in which the contact is registered to vote. This is available when the mobilizer has matched the contact to the voter file. |
| mobilizer_provided_state | The state in which the contact lives. The mobilizer provides this value. |
| voterfile_provided_state | If present, this is the state in which the contact is registered to vote. This is available when the mobilizer has matched the contact to the voter file. |
| match_status | A code representing the outcome of the mobilizer’s responses while matching their contact to the voter file. PENDING means that the mobilizer has not attempted to match the contact or has reset the contact's match. This is the default state. CONFIRMED means that the mobilizer matched the contact to the voter file. REG_ELIGIBLE means that the mobilizer affirmed that the contact is eligible to register to vote. REG_INELIGIBLE means that the mobilizer believes that the contact is ineligible to register to vote. REG_UNCERTAIN means that the mobilizer indicated that they’re uncertain whether the contact is eligible to register to vote. NO_MATCHES means that the mobilizer attempted to match the contact but were unable to find them in the voter file. |
| first_activity_at | The timestamp at which the mobilizer took their first action associated with this contact in your campaign. Adding the contact, taking notes, responding to action items, etc., all count as actions. |
| last_activity_at | The timestamp at which the mobilizer took their last action associated with this contact in your campaign. Adding the contact, taking notes, responding to action items, etc., all count as actions. |
| key_question_response_text | If present, text of the key question response associated with this contact. |
| key_question_response_value | If present, the value of the key question response associated with this contact. |
| metric__count_key_question_response_changes | The number of times that this contact’s key question response has changed. |
| metric__count_relational_touchpoints | The number of relational touchpoints associated with this contact. |
| metric__count_action_item_responses | The number of action item responses associated with this contact. |
| rally__organization_id | Rally’s internal identifier for your organization. |
| rally__organization_name | The name of your organization. |
| rally__campaign_id | Rally’s internal identifier for your campaign. |
| rally__campaign_name | The name of your campaign. |
| rally__contact_id | Rally’s internal identifier for this contact. |
| rally__campaign_target_id | Rally’s internal identifier for this contact in the context of your campaign. |
| rally__person_id | Rally’s internal identifier for the person associated with this contact. |
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These exports contain info about all the matched voters associated with your campaign (both mobilizers and contacts). It includes their names and voter file IDs along with a field to indicate whether they’re a contact or a mobilizer.