Analytics

This article will walk you through the Analytics page, what it is, and how it can help you run your program more effectively. The Analytics page is divided into three sections:

Topline Metrics provide an overview of your campaign’s performance at the highest level.

Your Campaign Network displays the geography and demographics of those rallying on behalf of your campaign and who your is program reaching.

Actions provide insights into the performance of actions Mobilizers are taking with their contacts within your Campaign.

 

The Analytics page is designed to help you run your program as effectively as possible. It breaks down who your program is reaching, if it's working, and if you’re on track to hit your goals - 

ensuring you have the most actionable information at your fingertips. 

Note: The data you see in the analytics dashboard is updated every 10 minutes.

Topline Metrics

The topline metrics show your campaign’s performance from the highest level. The table below provides definitions for each of these metrics.

Metric	Definition
Mobilizers	The total number of Rally users who have joined your Campaign, accompanied by a line graph showing the total number of mobilizers (top line) and mobilizers added on a particular day (bottom line), for the last 30 days.
Contacts	The total number of contacts who have been added to your Campaign. This includes contacts who have been matched to the voter file, and those who haven’t. Also displayed is a line graph with the total number of contacts (top line) and contacts added on a particular day (bottom line), for the last 30 days.
Contacts / Mobilizer	The average number of contacts added per mobilizer. This includes both matched and unmatched contacts.
Matched Contacts	The total number of contacts who have been matched to the voter file.
Match Rate	The percentage of total contacts who have been matched to the voter file.
Unique Matches	The total number of unique contacts who have been matched to the voter file.
% Unique Matches	The percentage of unique contacts who have been matched to the voter file.
Matched Mobilizers	The total number of Mobilizers that are matched to the voter file.
Key Question Responses	A breakdown of Key Question responses including: Total number of Key Question responses Count and percentage of mobilizers that have and have not recorded Key Question responses with at least one of their contacts Count of each Key Question response option
Relational Touchpoints	Relational touchpoints are defined as any relational action taken on a contact – including actions completed, notes recorded, and answers to the Key Question. The relational touchpoints breakdown shows: Total number of relational touches mobilizers in your Campaign have recorded with their contacts Count and percentage of mobilizers that have and have not recorded a relational touch with at least one of their contacts
Action Item Responses	Action activity within your Campaign. The action item responses breakdown shows: Total number of actions mobilizers in your Campaign have completed with their contacts Count and percentage of mobilizers that have and have not completed an action with at least one of their contacts

Note: Some of the metrics displayed on the Analytics page are interactive, clicking on a metric may take you to a “New Contact View” or “New Mobilizer View” with the filters preset. You can then save the view, or change or delete filter criteria however you like.

Your Campaign Network | Maps

This section of the Analytics page provides an in depth, geographic look at your network of mobilizers and contacts through interactive maps and detailed demographics!

By hovering your cursor over the map you can:

• Zoom in and out, by centering your cursor over the desired area of focus and scrolling up to zoom in or scroll down to zoom out.
• To move the map around, click and drag in the opposite direction. For example, if you want to move to view an area south of what you are looking at, click and drag in an upwards direction.

Note: You can re-center a map at any time by clicking on the “Center Map” button in the top left corner of the map.

The Map of Contacts

This map aggregates the contacts who have been rallied for your cause. The darker the cell, the more contacts are in that cell. Locations are based on the addresses associated with your contacts’ voter file records. Due to this, please note that this map only represents matched contacts. The map is centered on the state in which you have the most contacts.

To reveal details about the contacts in your network, click on “Show Match Details” in blue text, located underneath the count of total states reached within your contact network.

The details and demographics shown for your contacts include breakdowns by:

• Geography (state and county)
• Voting districts (congressional, State senate, and State house)
• Voter file match status
• Voter registration status
• Registered political party (if available in the state)
• In-state voting history in previous elections
• Tags applied through voter file tagging

Each metric includes a summary of the displayed metric, along with the individual values that make up the displayed metric. To see all of the values in a metric, you may need to hover over the values and scroll up or down.

The Map of Mobilizers

This map aggregates the mobilizers rallying for your cause. The darker the cell, the more mobilizers are in that cell. Locations are based on the addresses associated with your mobilizers' matched voter file records (so please note that only mobilizers who have matched themselves to the voter file are represented). The map is centered on the state in which you have the most matched mobilizers.

To reveal details about the mobilizers in your network, click on “Show Match Details” in blue text, located underneath the count of total states reached within your mobilizer network.

The details and demographics shown for your mobilizers include breakdowns by:

• Geography (State and County)
• Voting districts (congressional, State senate, and State house)
• Tags applied through voter file tagging

Each metric includes a summary of the displayed metric, along with the individual values that make up the displayed metric. To see all of the values in a metric, you may need to hover over the values and scroll up or down.

Actions

These analytics show detailed breakdowns for the recorded responses for all action items – grouped by multiple choice questions, free response questions, and tasks.

• Multiple choice questions - a count of each recorded multiple choice response option
• Free response questions - the number of all recorded responses
• Tasks - the number of all recorded completions

Each action item displayed has a “View & Edit Action Item” button in blue text located in the bottom right corner of the metric. This allows you to easily navigate to the Action Items editor where you can edit and review specific action item settings right from the analytics page!