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From any saved View on the Mobilizer tab, you can select a Mobilizer to reveal their Mobilizer profile, Mobilizer profiles provide detailed insight into the Mobilizer’s individual performance and network.
Using the search bar in the top left of a Mobilizer View allows you to search for a specific Mobilizer by name, phone number, or email.
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The top of the Mobilizer page shows basic information and topline metrics of the Mobilizer’s performance at the highest level. The table below provides definitions for each.
| Metric | Definition |
|---|---|
| Email entered by Rally Mobilizer when they set up their Rally profile. | |
| Phone Number | Phone number entered by Rally Mobilizer when they set up their Rally profile. |
| Joined Campaign At | The timestamp of when the Mobilizer joined the Campaign. |
| Last Activity At | Time stamp reflecting when the Mobilizer last recorded any activity in Rally within the Campaign. |
| Contacts | The total number of contacts who have been added by the Mobilizer. This includes contacts who have been matched to the voter file, and those who haven’t. |
| Matched Contacts | The total number of contacts who have been added by the Mobilizer and matched to the voter file. |
| Relational Touchpoints | Relational touchpoints are defined as any relational action taken on a contact – including actions completed, notes recorded, and answers to the Key Question. The relational touchpoints section shows the total number of relational touches the Mobilizer has recorded with their contacts. |
| Key Question Responses | The total number of Key Question responses the Mobilizer has recorded for their contacts. |
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This section of the Analytics page provides an in-depth, geographic look at the Mobilizer’s network of contacts through an interactive map and detailed demographics!
By hovering your cursor over the map you can zoom in and out:
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You can re-center a map at any time by clicking on the “Center Map” button in the top left corner of the map.
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This map aggregates the contacts the Mobilizer is rallying for your cause. The darker the cell, the more contacts are in that cell. Locations are based on the addresses associated with the contacts’ voter file records. The map is centered on the state in which the Mobilizer has the most contacts.
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The map only shows voter file matched Mobilizers because the mapping is based on the voter file address.
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Located underneath the map is a top-level overview of the reach of the Mobilizer’s network. Under the network reach numbers are more details about Contacts in the Mobilizer’s network. The details and demographics shown include breakdowns by: